It started with Smores.

Smores was born in 2018. Small enough to fit in my hands, with a personality that somehow filled my whole apartment. He was the beginning of all of this.

Life with him brought the little things every pet parent recognizes: a favorite place on the sofa, walks that become the best part of the day, and a camera roll with very little room for anything else.

I wanted to give him the best, while making our home and our everyday routines work a little better for both of us. That personal search became Paw & Habit.

For the life you share.

Comfort at home. Easier walks. Practical care. Keepsakes that mean something. Our collection has grown, but the question behind every choice is the same: will this make life together better?

We know how much you care, because we are pet people too. We want you to feel understood here, and to find useful things you will reach for again and again.

A little more care, every day.

We are working toward a more thoughtful way of caring for our pets and our shared world. Cruelty-free choices, washable and reusable options where they make sense, and clear information to help you choose what you need.

Our story will keep growing. Smores will always be where it began.